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19.05.2005

Cards Asia 2005
Postscript

Some 5,500 visitors attended the Cards Asia 2005 trade fair from 27th to 29th April in Singapore. Approximately 120 exhibitors presented their latest products to an interested public who came not only from the region but also from the Middle East, India and Pakistan.

Cards Asia 2005 was extremely well attended after the two poor years of 2003/2004, caused largely by SARS and a generally stagnating economy. It has broken away from its image as a pure “cards trade fair” and has opened up a new sector: the security industry with RFID applications. On balance, it should be noted that Cards Asia has established itself as the industry’s second most important trade fair after the Cartes in Paris. KBA-Metronic will also be presenting its systems at the Cartes in Paris from 15th to 17th November.

Our personal assessment

Once again, trade representatives were impressed by the process security offered by the “Universys” personalisation system. KBA-Metronic’s system is technically equipped to perfectly meet the rising security requirements of the Asian market thanks to its individually personalised cards, labels and/or special scratch off foils to prevent unauthorised usage. Therefore there is nothing to prevent us from meeting the demand for using safety labels at the Universys and indeed, this gives grounds to anticipate successful follow-up business arising from the trade fair. Such safety labels – also known as “sandwich labels” – prevent short-term removal of the label by mechanical or chemical manipulation in order to gain access to the valuable information in the personalised code. Any form of manipulation causes the label to be damaged, therefore invalidating the card before it reaches the commercial sector. The positive response from the trade fair visitors to KBA-Metronic AG’s technical portfolio clearly shows an upward trend in this important South East Asian business sector - long may it continue!

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