The MEDIA-TECH Showcase, a renowned technical forum and "table-top" show for technicians and mechanical engineers, offers outstanding opportunities to meet the global decision-makers and experts of the media manufacturing industry and engage in mutual dialog with them. KBA-Metronic will be represented at Stand, Booth 0603.
Running parallel will be the MEDIA-TECH Conference, which this year is focusing on the latest developments and key trends in the media manufacturing industry. Specialists from all over the world will be meeting to find out about changing markets and market requirements, new technologies and future formats under the chairmanship of Prof. Mansuripur.
At this forum Marcus Goerlitz will be speaking on innovative offset printing, which has long since replaced silkscreen printing as the dominant technology. The requirements on the print quality of CDs, DVDs and future formats are high, as are the demands on the efficiency and economic viability of the technology employed. Marcus Goerlitz will report on everyday life in the field. Many features of modern KBA-Metronic printing, such as ease of handling, short make-ready times, brilliant, photorealistic print quality, quick-drying waterless UV inks and the innovative keyless inking unit with 4 impression cylinders are particularly crucial for the market.
The perfect print quality of the discs is not only an additional sales feature in commerce, it is also an indicator of originality and will, for instance, help to combat cheap pirate copies. The quality of print is an additional tool for brand profiling and for boosting sales.
Marcus Goerlitz has been Area Sales Director Print Technologies at KBA-Metronic, a 100% subsidiary of Koenig & Bauer AG, since January 2006, with responsibility for the American, German, Benelux and Danish markets. He was previously employed by the parent company as National Manager for Specialized Waterless Printing Products in England, Scotland and Ireland.
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